Mascara is my favorite beauty product.  It is one of the three items I use every time I leave the house.  I think it is also the most difficult product to make clean.  I’ve tried several that I just didn’t like at all…they wore off, smudged or flaked.  These five are really good!

First is the Juice Beauty Phyto-Pigments Ultra-Natural Mascara.  This mascara is true to it’s name.  It creates the most natural looking lashes.  The fluffy brush coats your lashes evenly without clumping.  It leaves your lashes feeling very soft.  It is smudge proof and flake proof.  Great for contact wearers like me.  Juice Beauty makes several of my favorite products including the new serum I shared here and this product I wear every day.

The 100% Pure Fruit Pigmented Ultra Lengthening Mascara is a great mascara if you prefer a color as opposed to Black. It comes in 4 colors: Black Tea, Dark Chocolate, Blueberry (a very dark navy) and Blackberry (a very dark purple).  This mascara has a fun, fruit scent to it when you open the tube but it doesn’t linger.  I used the Black Tea and loved the really dark color and fullness.  I shared more about 100% Pure and their full color line here.

A big surprise is the Marc Jacobs Velvet Noir Major Volume Mascara.  I couldn’t believe it had such a great rating when I checked the ingredients on EWG. (I can share my findings if you are interested.)  This mascara gives great coverage and volume in a velvety dark black.  It is great for touchups over any other mascara, too.

Beautycounter has two mascaras: Lengthening and Volumizing.  I actually use these two mascaras together to get a maximum effect.  I’ve shared the Lengthening Mascara here when it was first introduced a few years ago.  It created really great length and highly defined lashes.  When I’m wanting more fullness as well, I layer the Volumizing on top.  These mascaras both have great staying power all day.

Do you use any of these?  Have you tried other clean mascaras you like?  Leave a comment below and let me know.  I love hearing from you!  You can also shop all my Clean Beauty Favorites here.




Photos by Audrie Dollins

Did you know that when you place an order with Beautycounter and put my name in the consultant field, I’ll send you a free gift!?!?!

PS – I am giving away a Gucci handbag on Instagram! You don’t want to miss this!

My Style

A fresh approach to classic style.

Nordstrom Anniversary Sale 2019 Public Access Favorites + $800 Nordstrom Giveaway!

Nordstrom Anniversary Sale 2019 Public Access Favorites + $800 Nordstrom Giveaway!

Happy Friday and Happy Public Access Day! The Nordstrom Anniversary Sale is now open to all! Just like Early Access, I have combed through every item in the #NSale and selected the very best in every category to save you time. This great sale runs through August 5th but things sell out quickly so don’t delay!

July Favorites Under $150

July Favorites Under $150

It’s time for my monthly Favorites Under $150! As always, all of these items are under $150 and many are on sale! I’m sharing a few pieces to get us through the heat of the summer heat including swim favorites, lightweight pieces, and more.

My Favorite Five: Looks from the Nordstrom Anniversary Sale

My Favorite Five: Looks from the Nordstrom Anniversary Sale

Last year, I shared My Favorite Five in several categories for the Nordstrom Sale.  Several of those have sold out so instead today I want to share a special edition of My Favorite Five: Looks from the Nordstrom Anniversary Sale.


Discover Alicia's clean beauty favorites and skin care routines.

The Perfect Nude Lip for Summer + Nordstrom Anniversary Sale Beauty Favorites

The Perfect Nude Lip for Summer + Nordstrom Anniversary Sale Beauty Favorites

Nude lip color is my go year round. These are my three products for the perfect nude lip for summer + my favorites from the Nordstrom Anniversary Sale.

My Favorite Five For Glowing Summer Skin

My Favorite Five For Glowing Summer Skin

I like to change my skincare up every once in a while. After seeing that you loved my Morning, Nighttime Skin Care Routine, and Winter Skincare Routine, I want to share the products I love using during the summer too! I’m sharing My Favorite Five skincare items for amazing glowing summer skin!

The Best Clean Sunscreens

The Best Clean Sunscreens

One of the main topics since I began writing almost 5 years ago is Clean Beauty. Since the summer has arrived, I wanted to share the best Clean Sunscreen Products that my family uses and loves. 

Food & Entertaining

Here you'll find delicious recipes for just about any occasion. The perfect, most delicious recipe is just minutes away, as well as the essentials for entertaining with style and ease.

Food & Recipes

Family favorites and seasonal menus.


Tips on setting a beautiful table.


Get inspired with entertaining tips.


My Home

Welcome to my home. Enjoy the tour!

Interior Inspiration

All my favorite finds for beautiful, everyday living.


Some of life's greatest treasures are memories through travel.

Telluride Reserve – Mountain Village Food and Wine Festival

For more than 15 years, Telluride has been a family favorite in both winter and summer.  There is so much to love about this special spot.  Not only are the views amazing but it is home to a number of wonderful restaurants.  Today, I want to introduce you to Telluride Reserve: Mountain Village Food and Wine Festival, August 15-18. 

St. Lucia Packing List

There’s nothing like the feeling of planning a vacation especially if it’s last minute! With all that’s been going on with our family this spring, summer vacation got moved to the end of the list! But I’m excited to say we are going to the beach later this month! Find packing inspiration in this post!

Wanderlust Wednesday: Two Day Luxury Safari at Royal Malewane

“A trip of a lifetime” is truly the best way to describe our time in South Africa. We ended our amazing journey at the ultra-luxurious Royal Malewane located in the Thornybush Reserve one the Western boarder of the Greater Kruger National Park.  Royal Malewane is one of Conde Nast’s Top 20 Resorts in the World.