Behind The Biz: Influencer & Brand Insights Digital Course

by | LIfestyle | 1 comment

I’m so excited to finally be sharing about a new creative venture for me in 2021 that has been in the works for a while. I’m officially launching a digital course and classes in partnership with Sydney from SEESIDE Creative! I’m sharing all of the details below including how this came about, who will benefit from the course, and where to sign up.

Behind The Biz: Influencer & Brand Insights On What Really Works For Bloggers Trying To Grow

 

How This Came About

This year, like most, I have had the opportunity to reflect on how far Alicia Wood Lifestyle has come since I first started it. It has been such a joy to share my passions and connect with so many of you. Over the years, I’ve learned so much about this unique industry of being a blogger/influencer and what works and doesn’t for growing a loyal community. Over the years, others interested in or just beginning in this industry have reached out with questions and for advice. I love to share with them as others did with me when I started. As I was brainstorming with my Blog Consultant, Sydney, on the best way to share my insights with other influencers, we came up with the idea to partner together on a digital course!

Sydney, Founder of SEESIDE Creative, joined the AWL team in May of last year and brings a really unique perspective. Not only does she help me with the day-to-day tasks of running Alicia Wood Lifestyle, she also has worked on the brand side of the business as Cabana Life’s former Content Manager. With her Master’s in Digital Strategy & Web Design & growing clientele of lifestyle brands and influencers, Sydney has helped me to grow my business exponentially by deep diving into my analytics, forecasting trends, and putting strategies in place across all platforms.

With her brand and digital experience plus my industry knowledge, we’ve created a 4 week course that takes you behind my biz, how I got here, what I’m doing to continue to grow, and so much more.

 

Who Will Benefit

Behind The Biz: Influencer & Brand Insights On What Really Works For Bloggers Trying To Grow

You’re not alone! If you found yourself shaking your head in agreement to any (or all) or the statements above, then you’re the perfect fit for Behind The Biz.

This course is designed for fellow lifestyle bloggers and influencers who want to take their business to the next level. If you value your time and your worth and want to be a resource to your followers rather than a saleswoman, then this is for you.

 

What’s Included & All The Details

Behind The Biz consists of 4 live, one-hour Zoom Classes, taking place every Wednesday night at 7 pm CST from January 13-Feb 3, 2021. Each live class is taught by Sydney and myself, specifically designed to help you grow different aspects of your influencer business. You’ll receive digital and printable worksheets for each class to help you take notes and then apply what you’re learning.

Interested in one or two of the classes but don’t need the whole course?! After lots of requests, we are now opening up each class so that you can purchase them individually! Each individual class will be $125 & can be purchased here up until 1 hour before the class goes live.

You’re probably thinking, “I’ve signed up for so many classes & courses. But, I never get around to actually doing them.” I’m right there with you, which is why we’ve chosen to set this course up a little differently. Having a set date and time you can put into your calendar, where people hold you accountable, is something we’ve found that will help you get the most out of the class or course.

Behind The Biz: Influencer & Brand Insights On What Really Works For Bloggers Trying To Grow

Below you’ll find the curriculum for each live class!

Behind The Biz: Influencer & Brand Insights On What *Really* Works For Bloggers Trying To Grow

January 13, 2021 – 7 pm CST
Class 1: Establish & Defining Your Content – Click here to sign up! 

Tired of creating uninspired content and posting just because you should? This class will fix that! Find out what sets your content apart and determine what you’re trying to use your influence for. Learn how to analyze your data from 2020 in Google Analytics and what stats you should *actually* care about. Discover how to repurpose your old content and turn it into evergreen posts. In addition, you’ll learn how to differentiate your content on each platform and create a cohesive content strategy.

January 20, 2021 – 7 pm CST
Class 2: Creating Income & Partnerships – Click here to sign up!

This class will take you behind the scenes of monetizing your content. We’ll give you insight into pitching from both the influencer and brand perspective. You’ll learn tips and strategies for creating long term partnerships with brands. We will share the details on how Alicia has successfully launched 4 different co-branded collections. Plus, you’ll find out the strategies she used to grow her following on LikeToKnow.It and what works now.

January 27, 2021 – 7 pm CST
Class 3: Strategies For Growth – Click here to sign up!

Trying to increase your blog traffic but don’t know how? In this class, we are going to teach you the things everyone tells you to do but never elaborates on: how to do SEO, email marketing, Pinterest, and more. No longer will these things sound like they are from another language! You’ll learn the exact strategies we are using for Alicia’s business and how to apply it to your own. From writing an effective SEO friendly blog post to setting up quarterly email freebies, you’ll walk away with action items you can implement right away on your site.

February 3, 2021 – 7 pm CST
Class 4: Outsourcing: The Ins & Outs of Hiring Help – Click here to sign up!

At the point where you just can’t do it all between your blog, social & everything else? Trying to figure out where your time is best spent? We are going to help you identify what your bandwidth is and if it’s time for you to hire help. Find out the pros and cons of the different types of help from Alicia’s firsthand experience. Plus, learn about the costs involved, how to manage a team, and the tools Alicia’s team uses. Even if you’re not quite ready to bring on help, this class will help you identify what you enjoy and what you eventually may want help on.

Can’t attend a live class? You can still participate!  Let us know which class or classes and we will send you a recording of the class you can’t attend live.

So…where do I sign up?

Are you ready to take your blogging & influencing business to the next level? Click here to sign up for the Behind The Biz Course or Classes now or head to SEESIDECreative.com!

The first 5 people that sign up for the course will receive a free 45 min consultation with Sydney and me to answer any questions you may have and give you advice! 

Behind The Biz: Influencer & Brand Insights On What Really Works For Bloggers Trying To Grow

If you have any questions at all about Behind The Biz: Influencer & Brand Insights Digital Course, don’t hesitate to reach out to Sydney or myself! Can’t wait to see you in class!

Xo,

Alicia

1 Comment

  1. Desiree Leone

    This is such an exciting endeavor Alicia! Congratulations!

Alicia Wood, Dallas Lifestyle Expert, Dallas Fashion Blogger

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AliciaWoodLifestyle.com is a lifestyle destination for everyday living written by Alicia Wood. Alicia’s goal is create a timeless, fresh way to approach fashion, entertaining, beauty, design and travel.

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Meet Alicia

AliciaWoodLifestyle.com is a lifestyle destination for everyday living written by Alicia Wood. Alicia's goal is create a timeless, fresh way to approach fashion, entertaining, beauty, design and travel.

Read More

1 Comment

  1. Desiree Leone

    This is such an exciting endeavor Alicia! Congratulations!

Meet Alicia

AliciaWoodLifestyle.com is a lifestyle destination for everyday living written by Alicia Wood. Alicia's goal is create a timeless, fresh way to approach fashion, entertaining, beauty, design and travel.

Read More

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