Today I am excited to bring you Veux, a new fashion website founded by my friend Erin Ballard. Her vision was a place where fashion and philanthropy worked together. Veux releases a new, curated collection of the seasons best offerings each Tuesday morning. 5% of each transaction to the designer’s charity of choice. Be sure to register for the weekly notification and to follow Veux on Instagram. Collection 3 launches today.
If you win the giveaway celebrating The Lush List’s first year, you could use it on Veux. Talk about a win, win!
What inspired you to start Veux?
I decided starting a company that combined two of my interests (fashion and philanthropy) would be a great way to re invent myself as my children have grown older and more independent. Plus I never sleep! So I began Veux last October with the specific intention of giving back to charity with every purchase. I strongly feel that commerce plus philanthropy can equal change. It may be a slow change at first, but I and the team at Veux are determined to make a dent in the way people give back.
Why the name Veux?
I originally wanted to name my company WANT – but that was already taken. Being from New Orleans and having French roots, I went with the French word to want. Veux.
I decided on a motto want.buy.give. People want to look good, want to feel good, want to give back. There is so much out there in our lives that encourages social good. People want to give, but not always know how. Veux creates an avenue for charitable giving that is easy, effortless. We give 5% back to the Designers choice of Charity every transaction. Every single day.
What is your business background?
My background has always been in sales. Even while in high school is worked in sales at Macy’s. I have been in the Dallas Real Estate market for the last 8 years and in commercial real estate prior to that. My heart was pulling me back to where I began. I have always loved fashion and I have a strong work ethic. I believe there are so many joys that come from loving what you do and being passionate about what ever that may be.
How do select the designers and styles?
I have a buyer who was at Neiman’s for 15 years and is just outstanding. She has a way of finding these new up and coming lines that have such style and character. She also has an amazing sense of style herself, so I trust her completely to create collections that have a beautiful and cohesive flow to them. They are created with the idea that you can add classic pieces each season, updating your wardrobe with the latest fashion styles and trends.
How are the beneficiaries chosen?
We let the designers choose the charities. It has been a privilege to learn about so many organizations I never knew existed. Like Charity: Water, Soles 4 Souls and Alliance for Children’s Rights and so many more. Just amazing organizations with great people behind them.
How often and what day is each new collection released?
Collections are released every Tuesday morning. We will have a curated collection of 15-25 pieces each week from about 8 different designers. We are currently testing a separate Veux Kids Collection each week as well.
Erin Ballard, wife to Bill and mother of 4 children. William 14, Townes 13, Caroline, 10 and Louisa 7. Born in New Orleans. Moved to Dallas after college and met my husband three weeks later and here I am now! I love to travel, have family meals at home and dinner parties with friends and I love to bake. I am obsessed with fashion and non profits. How people give of their time and energy is so inspiring to me. I wanted to start a company that was about a cause not just a paycheck. I wanted to feel good about what I was doing and it is important to me to show my children that you can do what you love and be so happy.