If you live in Dallas, you probably know that the CJ Cup Byron Nelson Golf Tournament is this week.  This PGA tournament is a long standing Dallas tradition run by The Salesmanship Club of Dallas benefitting the Momentous Institute.

I don’t often talk about the volunteering that my husband and I do other than sharing a little of Crystal Charity Ball and the Byron Nelson on my Instagram feed or stories each year.  This year, my husband has the great honor of serving as President of The Salesmanship Club of Dallas which supports the Momentous Institute and we are all about the “Nelson” right now!  I’ve shared more details on this wonderful organization and it’s PGA Tournament below.

GREEN RIBBON PROJECT

One of my husband’s initiatives for the year is to bring Mental Health to the forefront of their work in partnership with PGA through Project Green Ribbon. You can expect to see more about this partnership with the PGA in the future!  Mental health is fast becoming a top health crisis in America today and The Club and Momentous Institute are leading the way to help youth and families in crisis across the country.  You can learn more about Momentous and their programs below and here.

To support this work and bring awareness to the importance of caring for and talking about mental health, I hope you’ll join us for the CJ Cup Byron Nelson GREEN OUT on Saturday May 4 to support of Mental Health Awareness Month which is May.  I hope you’ll join us for great PGA golf for a GREAT CAUSE!  You can purchase tickets here.

I’ve put together a little What to Wear to the CJ CUP Byron Nelson Green Out for Mental Health Awareness Month this Saturday, May 4. From shorts and a striped sweater to a sporty or printed dress, wear green your way!

xo

Alicia

Golf Sweater / Green Shorts / Sandals

You can recognize the Salesmanship Club members who serve as Tournament Marshalls by their red pants.  In fact, everyone, including the members themselves, affectionally calls them “The Red Pants!”  So if you have any questions about the tournament while you’re there, ask a Red Pant!

Shirt Dress / Similar Silver Sneakers

Green and White Print Dress / Sandals / Crossbody

ABOUT THE SALESMANSHIP CLUB

Founded in 1920, Salesmanship Club of Dallas unites its more than 600 members to strengthen the mental health of children and families. Throughout the year, members focus their efforts to support Momentous Institute which is dedicated to innovative mental health services, education, and professional training to strengthen children, families, and communities.

Uniquely, Salesmanship Club of Dallas is the host organization of an official stop on the PGA TOUR, THE CJ CUP Byron Nelson, which has generated more than $185 million for Momentous Institute.

Through Momentous Institute, Salesmanship Club of Dallas is on track to strengthen the lives of 1,000,000 children and families by 2031.

As President of The Salesmanship Club of Dallas, my husband is responsible for coordinating the Board of Directors of the The Salesmanship Club, Momentous Institute and the Byron Nelson Golf Tournament and the Momentous staff who run the school, counseling services and other programs, and coordinate the works of the 600 members and 1,600 volunteers. (To say I’m proud of him is an understatement!)

ABOUT MOMENTOUS INSTITUTE

The Momentous Institute’s mission: We are dedicated to innovative mental health services, education, and professional training to strengthen children, families, and communities. The Momentous Institute offers mental health services, professional training, clinical training, a Changemakers Curriculum and runs the Momentous School, a nationally acclaimed laboratory school providing pre-kindergarten 3 through 5th grade education.

ABOUT THE CJ CUP BRYON NELSON

The rich history of the Byron Nelson golf tournament dates back to 1926 when it was initially known as the Dallas Open. After a hiatus, the event returned in 1944 as the Texas Victory Open, a notable year where Byron Nelson secured victory by an impressive 10 strokes. Over the years, the tournament underwent various name changes before officially becoming the Byron Nelson Classic in 1968, coinciding with its designation as an official stop on the PGA TOUR.

Distinguished as one of two PGA TOUR events named after a professional golfer, alongside the Arnold Palmer Invitational, the tournament has held a unique status throughout its history. In 2023, CJ Group took on the role of the official title sponsor, committing to a decade-long partnership with THE CJ CUP Byron Nelson. Held annually in May at TPC Craig Ranch in McKinney, Texas, the tournament consistently attracts top-tier players from around the world.

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