Designer Focus: Veronica Beard

by | Oct 19, 2016 | Style

Veronica Beard FW 17 Dress, Black and white plaid dress, Fall Plaid Dress, Veronica Beard Ruched Shirtdress,

thelushlistoutfit-51 thelushlistoutfit-57 thelushlistoutfit-47thelushlistoutfit-54 I absolutely love when I find a brand that feels like it is made for me.  Veronica Beard is one of those designers.  This plaid dress is just one reason I feel that way.  It is the best feeling when I can order something and it will fit as expected.    I know that when I order a dress, jacket, sweater or pant in “my” size, it will fit perfectly.

Veronica Beard is created by two sisters-in-law, Veronica Miele Beard and Veronica Swanson Beard.  They are smart, stylish women and busy moms who couldn’t find the designs they wanted: Classic and Cool American Sportswear.  As a result, they created a line filled with just what they wanted and what thousands of other smart, stylish, busy women wanted as well.

Season after season, the continue to bring us elevated sportswear designs and a modern perspective on iconic staples with superior tailoring, quality and fit.  Their signature piece that launched their line is a blazer with interchangable dickies that allow you to look put together in one step.

Three years ago, I had the privilege of meeting the Veronicas at their studio in NYC with my middle daughter who wants to be a designer.  A mutual friend introduced us.  Veronica M. spent a lot of time with us talking about their process and encouraging my daughter.  Such a treat!

During NYFW, I was able to attend the Veronica Beard SS17 presentation and also the party celebrating the opening of their new store on Madison.  The events were amazing and the store is absolutely gorgeous.  Just like the Veronicas.

I also love when a designer creates a great silhouette that resonates with customers and continues to make that style in a few variations for several seasons.  That is the case with this plaid shirtdress.  I own it in the summer sleeveless version and now in this great long-sleeved plaid shirtdress.  The cut is fun and flattering with the rouching just where I need it some days.  And face it, we all have those days!

This black and white plaid dress is an exclusive to Shopbop so you won’t see yourself everywhere.  Another huge plus for this great version.  I am now eyeing this skirt and this resort dress in the similar style.  This and this are also on my list.  From this post, you know dresses are my favorite way to get out the door.

Veronica Beard’s great design also encourages me to try a trend I’ve not thought about before like in this post on Fall Florals.  I can’t wait to wear this sweater a lot more once sweater weather settles in for good.


Dress // Boots // Handbag (new for fall and similar herehere

Thanks so much for your loyalty and following The Lush List on Instagram and Facebook.  You support and comments mean the world to me!  Be sure to sign up for the newsletter so you don’t miss a post.  I have a lot of great information coming your way for the holidays!

Happy Wednesday, friends!



Photos by MAS Photography


Meet Alicia is a lifestyle destination for everyday living written by Alicia Wood. Alicia's goal is create a timeless, fresh way to approach fashion, entertaining, beauty, design and travel.

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Meet Alicia is a lifestyle destination for everyday living written by Alicia Wood. Alicia's goal is create a timeless, fresh way to approach fashion, entertaining, beauty, design and travel.

Read More

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